The Strategy
A consulting agency commissioned me to create a visual identity for their business. For this project, I was tasked with making a logo and brand identity to make customers feel relaxed at first glance. They also wanted the brand to feel professional and modern.
Typography
Moreover, I used custom typographic elements like the ‘B’ in ‘Bliss’ to make the company recognizable through its typography. The customization on ‘B’ and ‘T’ also gave the company a more youthful look, which allowed the company to appeal to a younger demographic without being too out there and isolating older clients. Lastly, I used sans serif fonts throughout to give the logo a modern feel while looking professional.
Colours
With this logo, I wanted to evoke feelings of being at peace so that customers almost feel like they are on vacation when working with the company. To bring this feeling to life, I used blues and tans to evoke a sense of relaxation, peace, and trust.
The Designs
Icon Explanation
I love making icons that look abstract at first glance but carry characteristics from the wordmark. In this case, I decided to bring the 'T' and the 'B' from the wordmark into the icon through negative space in the semi-circles near the bottom of the square.
