The Strategy
For this personal project, I wanted to create posters and a brochure design to attract regular and irregular museum-goers. To do this, I needed to find a way to blend the old-school baroque era style with the modern branding of the Art Gallery of Ontario.
Typography
I decided to execute this by using a more traditional font like Parklane to represent the old age of the paintings and a very modern sans serif typeface like Rubik to represent the contemporary design of the new AGO logo and branding. Using both styles in the exhibition's title shows the old and new coming together.
Colours
To make the paintings themselves pop, I used colours found throughout them to be the primary colour of the posters' background. For example, I used a blue colour similar to the one in the painting, with the woman holding the bowl as the poster's background.
The Posters
The Brochure
