The Strategy
I was commissioned to create a visual identity and packaging design that feels holistic yet scientific. When I was designing, I was able to keep this feeling in mind, which allowed me to give a nod to the brand’s name by creating a visual identity that communicates that the company is bringing natural ingredients to the modern world.
Typography
I decided to execute this by using a wide and modern sans serif font to give the brand a youthful and bold feel. On the packaging, I also used a mix of sans-serif and serif fonts to give the packaging a modern edge while giving a nod to an ancient past.
Colours
I decided to use colour to bring the company’s name to life. To do this, I used burnt oranges to represent the colour of rocks you might see in the Grand Canyon, a dark green to represent forests filled with pine trees, and a dark brown colour to represent tree trunks and soil. All the previous places and items mentioned are ancient and have existed for a long time, bringing the name “Ancient Elements” to life.
The Designs
Icon Explanation
I decided to execute this by using a wide and modern sans serif font to give the brand a youthful and bold feel. On the packaging, I also used a mix of sans-serif and serif fonts to give the packaging a modern edge while giving a nod to an ancient past.
Poster Photographer: Tomaz Barcellos
