Design: Kejeha Johnson
Client: True Bliss Consulting
The Strategy
The client wanted to create a brand identity for their new consulting agency aimed at young business professionals. They also wanted me to find a way to make the customers feel relaxed and as if they could trust the company from just a quick glance at their content. To do this, I used colour and typography to give the brand a professional and modern touch.
Colour Palette
The client wanted me to evoke feelings of peace in the customers so they almost feel like they are on vacation when working with them. To bring this particular feeling to life, I used blues and tans, as they are colours known to evoke a sense of relaxation, peace, and trust.
Typography
Raleway was chosen to be the primary typeface for this brand due to its versatility, which allows it to look youthful and modern without looking childish. This was important because although the company's target audience is young professionals, the client still wanted people to feel confident recommending their services to the rest of their network.
Branding Elements
Full Logo Explanation
When creating the logo I used custom typographic elements like the ‘B’ in ‘Bliss’ to make the company instantly recognizable through its use of type. The customization on ‘B’ and ‘T’ also gave the company a more youthful look, which allowed the company to appeal to a younger demographic without being too out there and isolating older clients. Lastly, I used sans serif fonts throughout to give the logo a modern feel while looking professional.
Icon Explanation
When creating the logo for True Bliss, it was important to design a logo that would be adaptable and responsive to the digital and physical world. I did this by creating a combination mark that is abstract yet meaningful. The icon came together by bringing the 'T' and the 'B' from the wordmark into a square through negative space in the semi-circles near the bottom of the square.
Other Assets
